How to Promote Your Offering

EXAMPLE DESCRIPTION | Download this example

“I have exciting news! I’ll be offering a percent of my YouTube channel’s potential future revenue to share with you, my Fans. This means you can invest in me and share in my channel journey as a partner.

Through my drop event, I’ll be offering 3 tiers of Channel Revenue Tokens (or CRTs). Offered in Gold, Platinum, and Diamond, each tier of CRTs is a different investment level that includes a special list of perks from me. [LIST YOUR OFFERING PERKS].

You’ll unlock special access to me AND enjoy a percentage of potential monthly revenue from my YouTube Channel, which is automatically distributed monthly. 

Remember that all investing is risky, including liquidity risk and the risk of loss.  Past performance is not a guarantee of future performance. 

My drop is live. Review my offering details at [URL TO YOUR OFFERING PAGE]."

Please include the following disclaimer on-screen when discussing your drop:

Investments are risky and include the risk of loss, liquidity risk, and no guarantee of return. Past performance is not a guarantee of future success.

EXAMPLE DESCRIPTION | Download this example

“The Channel Revenue Token (or CRT) that you buy represents your percentage of rights to my YouTube channel’s potential future revenue.

Your CRT will be minted after my drop closes and will be delivered to your digital wallet, which you’ll need to connect to get your token.

The platform that lists the offering is an SEC-registered funding portal and a member of FINRA. Because this is a private securities offering, the securities cannot be traded for at least 12 months after my drop closes.

My tokens look like [DESCRIBE] and have added extras through perks I’ve included in each one, like [LIST PERKS]. Be sure to review my offering details at [URL TO YOUR OFFERING PAGE].”

Please include the following disclaimer on screen when discussing your drop:

Investments are risky and include the risk of loss, liquidity risk, and no guarantee of return. Past performance is not a guarantee of future success.

TOP 3 FAN BENEFITS | Download this example

1. Fans Become Partners and Share in Your Channel’s Journey

“If my channel grows, you and I both enjoy more as partners on a shared potential revenue journey.”

2. Fans Join YOUR Exclusive Fan Club and Access Special Perks

“When you buy my Channel Revenue Token (CRT), it unlocks a new way for us to engage through some special perks I include.”

3. Fans Receive Actual Investment Returns

“Not only will you be supporting me, but you’ll participate via shared monthly YouTube potential revenue automatically distributed to your wallet.”

Please include the following disclaimer on screen when discussing your drop:

Investments are risky and include the risk of loss, liquidity risk, and no guarantee of return. Past performance is not a guarantee of future success.

WAYS FANS SUPPORT YOU BY INVESTING | Download this example

1. Fans Can Help Make Your Dream Come True.

We believe that Fans may be motivated to invest if they know the precise impact of their investment.  

"You can check out my specific plans for growing my channel with the funds raised from my offering on GigaStar Market at [Your offering page URL]"

2. Fans Can Help Enhance Content & Support Your Longevity as a Creator

“When you invest in me, you may be helping enhance my channel content. You’re also helping ensure that I can keep doing what I love and stay competitive in the Creator Economy.”

3. Fans Can Help Trigger YouTube Algorithms for Channel Growth

“As my investors, I hope you’ll be excited to watch my videos and share them with others. Doing this may help trigger the YouTube algorithm to rank my channel higher, which helps it grow - which may benefit both of us.”

Please include the following disclaimer on screen when discussing your drop:

Investments are risky and include the risk of loss, liquidity risk, and no guarantee of return. Past performance is not a guarantee of future success.

WHAT FANS NEED TO DO | Download this example

1. Tell Fans Where to View Your Offering

"Check out details of my drop offering at [YOUR OFFERING PAGE URL]."

2. Describe Your Tiers

“In terms of my Channel Revenue Tokens (CRTs) I’ll be offering [#] Gold, [#] Platinum CRTs, and [#] Diamond CRTs."

3. Set Expectations for Fans to Invest

• You must be age 18+ to invest

• You must open a GigaStar Market account to invest - Save time by doing this before my drop opens by visiting my offering page link.

• You can pay for Channel Revenue Tokens (CRTs) in a few ways, including credit card or crypto

• CRTs are minted and delivered to you once a drop closes

• You’ll be able to see your transactions in your GigaStar Market account

• Investors are notified of key offering updates, like if a drop closes early

• Each month you’ll be notified of any revenue returns

• Investors can track CRTs and any return activity in GigaStar Portfolio

• Get more info by checking out the FAQs section of my offering page

• Per Reg CF rules, you can’t trade your CRT for 12 months after a drop closes

GigaStar interviewed several YouTube Fans across multiple age groups.

OUR KEY OBSERVATIONS

• Fans may become highly motivated to support Creators meaningfully, in a non-subscription model.
• A common motivator of Fans interviewed was to support Creators so that Creators will continue to make content.
• Fans not financially supporting Creators cited a key reason as being that they are unsure how or whether their support would make a real difference. We believe most Fans are motivated by the idea of supporting their favorite Creators in a meaningful, targeted, and specific way.
• Fans who are willing to accept the risks associated with investing may be delighted at the idea of getting potential revenue from investing in Creators. 
• Fans may be excited at the idea of receiving physical items from the Creator as a perk.

COMPETITIVE ANALYSIS

Patreon* also collected the following data on what motivates the typical patron.

• Bonus/exclusive content: 35.9%
• Early access: 17.6%
• Physical (object): 13.4%
• Suggestion/polls: 9.9%
• Recognition: 4.9%
• Package - 3 or more: 4.9%
• Livestream: 4.2%
• No rewards: 2.1%
• Q&A inbox: 1.4%
  

* Patreon is not a Reg CF or equity crowdfunding platform but is considered a donation platform.

As part of your offering, perks are non-monetary benefits you assign to each CRT tier (Gold, Platinum, and Diamond). These extras have special value to delight your Fans and help deepen your relationship with them.

Be sure to complete the Pick Your Perks form as part of your onboarding process.

GENERAL RULES:

• Do not use guarantees, promissory language, or superlatives (like saying "the best", "the most", etc.)
• Do not use the words dividends, earnings, return on capital, or investment returns. Use revenue or potential revenue.
• Do not be misleading. Phrase opinions as opinions and not as facts.

REGULATION CROWDFUNDING RULE 204:

As a registered issuer of a private securities offering, you must follow certain rules when communicating with the public, per SEC Regulation Crowdfunding. For details, refer to Regulation CF Rule 204.

Avoid mixing “terms communications” with “non-terms communications”.

Review the detailed Promotion Do's & Don'ts outline here to learn more. 

We recommend that you promote your drop once Form C is filed and your drop offering is open.  By promoting on YouTube and on social media in the days prior to your drop, you can prepare your audience that something big is on the horizon and that they should open an account on GigaStar Market, but without sharing details (terms) of your offering. 

We provide complimentary social media images and suggested posts in the Downloadable Markets Assets below.

ONCE YOUR DROP OPENS

• GigaStar can email contacts who have opted to receive GigaStar updates announcing your drop offering with a link to your offer page.
• GigaStar can post your drop offering announcement and a link to your offer page on its social media channels.
• GigaStar can share your public YouTube video on its social media channels.
• GigaStar can set up your private Discord channel on its server after your drop closes.

CONDITIONAL POST-DROP MARKETING

Drop offerings that sell out of all CRTs in 5 days or less may be profiled in a case study to be shared on GigaStar’s social media channels and blog.

Drop offerings that meet the funding goal minimum within 24 hours or less may be profiled in a case study to be shared on GigaStar’s social media channels and blog.

UNIVERSAL POST-DROP MARKETING

Once a drop closes, an image tile indicating that your drop has successfully closed can be added to GigaStar Market.