GigaStar interviewed several YouTube Fans across multiple age groups.
OUR KEY OBSERVATIONS
- Fans may become highly motivated to support Creators meaningfully, in a non-subscription model.
- A common motivator of Fans interviewed was to support Creators so that Creators will continue to make content.
- Fans not financially supporting Creators cited a key reason as being that they are unsure how or whether their support would make a real difference. We believe most Fans are motivated by the idea of supporting their favorite Creators in a meaningful, targeted, and specific way.
- Fans who are willing to accept the risks associated with investing may be delighted at the idea of getting potential revenue from investing in Creators.
- Fans may be excited at the idea of receiving physical items from the Creator as a perk.
COMPETITIVE ANALYSIS
Patreon* also collected the following data on what motivates the typical patron.
- Bonus/exclusive content: 35.9%
- Early access: 17.6%
- Physical (object): 13.4%
- Suggestion/polls: 9.9%
- Recognition: 4.9%
- Package - 3 or more: 4.9%
- Livestream: 4.2%
- No rewards: 2.1%
- Q&A inbox: 1.4%
* Patreon is not a Reg CF or equity crowdfunding platform but is considered a donation platform.
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